13. Prospecting


Prospecting effectively is identifying and finding new prospects on a regular basis, not just when the sales funnel is “drying up”. These activities are on-going, consistent business development activities that may include (but are not limited to) cold calling, networking, asking for referrals, follow up phone calls, etc. And a plan to follow for each.

What level of effectiveness does your organization have now with these activities for prospecting?


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